Why Buy-to-Let in Plymouth Is Attracting Investors Nationwide

Plymouth is a city located on the coast of Devon, which has been captivating visitors for centuries with its picturesque location. However, not only tourists are drawn to this charming city, but investors from all over the country are also taking notice of the buy-to-let opportunities that Plymouth has to offer. Plymouth has all the makings of a lucrative buy-to-let destination, from its rich history and cultural attractions to its thriving economy and strong rental market. In this guide, we will delve into why buy-to-let in Plymouth is attracting investors nationwide. We will take a closer look at the current property market, rental yields, and investment opportunities in this exciting coastal city. Whether you're a seasoned investor or considering your first buy-to-let venture, read on to discover why Plymouth should be on your radar for property investment.

GVA £5.03bn

Population 264,000

Visitors 11 million

Rental Growth 6.5%

Price Growth 4%

The Appeal of Plymouth as a Place to Live

Plymouth, renowned as England's top city for quality of life, boasts an enviable blend of maritime heritage and seafront charm that captivates both residents and visitors alike. This vibrant city, affectionately known as Britain’s Ocean City, is a haven for seaside enthusiasts, offering a plethora of water-related activities. From the picturesque shores of Plymouth Hoe, East and West, to the tranquil beaches of Mothecombe, residents never tire of the options for seaside fun and relaxation. Beyond its coastal allure, Plymouth stands out as the greenest city in the UK, with an impressive 40% of its landscape dedicated to green spaces. This includes the majestic Dartmoor National Park and the serene Tamar Valley, which provide a playground for outdoor adventurers, offering activities such as hiking, horse riding, and rock climbing amidst breathtaking natural beauty.

The city’s vibrant waterfront area further enhances Plymouth’s appeal, offering a slice of European charm with its bustling marinas, eclectic restaurants, cafes, and bars all overlooking the ocean. This area is also home to significant landmarks including the oldest working gin distillery in England, Plymouth Gin, and a large operational naval base, adding to the city’s unique character and historical significance. Accessibility is another key factor that makes Plymouth an attractive place to live. With efficient public transport, major road links, railway services, a water link service, and ferry services to Europe, as well as being near Exeter airport, residents and visitors alike enjoy convenient local, national, and international travel options. With a population exceeding 260,000, Plymouth supports a buoyant and active property market. According to Rightmove, the average property price in Plymouth stands at £243,000, reflecting the city’s growing appeal as a desirable living destination that combines historical charm, natural beauty, and modern conveniences.

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Plymouth's Tourist Attraction

Plymouth stands out as a vibrant city with a rich tapestry of tourist attractions that cater to a diverse range of interests. It houses the UK's largest aquarium, showcasing an impressive collection of marine life, and boasts unique outdoor lidos that offer a refreshing dip against the backdrop of the city's scenic coastline.

The Box Plymouth

The city's museums and historical sites, such as the iconic Mayflower Steps from which the Pilgrim Fathers set sail in 1620, weave a narrative of Plymouth's significant role in global history. Additionally, The Box Museum stands as a testament to Plymouth's commitment to preserving its rich arts and cultural scene through engaging exhibitions and events. The city's natural surroundings are equally captivating, with its coastline featuring stunning beaches and secluded coves, perfect for explorers. Adjacent to Dartmoor, one of Britain’s largest national parks, Plymouth provides an abundance of opportunities for outdoor adventures, from hiking and cycling to rock climbing.

Recognising the potential of its visitor economy, Plymouth has embarked on an ambitious journey through its new ten-year Visitor Plan, aiming for significant achievements by 2030. This plan outlines strategic goals, including nine 'star projects' such as the development of the Plymouth Sound National Marine Park, the expansion of the nighttime economy, and enhancements to the transport infrastructure, setting the stage for a more connected and vibrant city.

The success of Plymouth's tourism, hospitality, and visitor economy over the last decade has been remarkable, with nearly 8,000 individuals employed in these sectors and over 5.2 million visitors annually contributing more than £337 million to the local economy. Adrian Vinken OBE, Chair of Destination Plymouth, reflects on this progress, stating, "Destination Plymouth was formally incorporated in 2010 and launched the city's first strategic Visitor Plan the following year. Now, in our tenth anniversary year, it is time to update and share our vision for Plymouth's visitor economy up to 2030." This forward-looking perspective underscores Plymouth's ambition to continue evolving as a premier tourist destination, promising an enriching experience for visitors and substantial opportunities for investors alike.

Regeneration and Investment in Plymouth

Sutton Harbour Wharf
Brunel Plaza Plymouth
West End Health and Wellbeing Centre Plymouth
Civic Centre Plymouth

Plymouth has long been a popular choice for those seeking a blend of coastal living and investment opportunities. As we look towards the factors driving Plymouth's property market in 2024 and beyond, it's evident that the city's growing IT sector is playing a significant role. Companies such as The Data City and entities within Plymouth Science Park are not only attracting top-tier talent but are also creating a surge in demand for modern, well-equipped accommodation. This need for housing is further amplified by Plymouth's ambitious regeneration projects, notably the £1 billion Sutton Harbour Wharf development. This extensive project aims to breathe new life into the waterfront, offering prime properties with substantial growth potential. Complementing this physical transformation is Plymouth's commitment to sustainability, with the city setting a bold target to become carbon neutral by 2030. This environmental focus is sparking a demand for eco-friendly and energy-efficient homes, aligning with the preferences of today's environmentally conscious buyers and renters. Plymouth's appeal as a tourist destination, particularly for staycations, is another factor buoying the local property market. The city's rich maritime heritage and picturesque coastlines are increasingly drawing visitors, fuelling a need for holiday homes and short-term rental properties that can cater to the burgeoning tourist population. In summary, Plymouth's property market is ripe with investment opportunities, driven by the city's booming innovation sector, strategic regeneration initiatives, and undiminished appeal as a travel destination. Both domestic and international investors are finding Plymouth an attractive prospect, thanks to its blend of innovation, renovation, and tourism allure.

Upcoming Projects Summary:

  • £1 billion Sutton Harbour Wharf development.

  • Railway Station/Brunel Plaza: A £100m makeover including a new university faculty, hotel, and car park.

  • Civic Centre: £40m refurbishment to create 144 city centre homes and 5,000sqm of commercial space.

  • The West End: A major redevelopment featuring a 3,500sqm Community Diagnostic Centre at Colin Campbell Court.

  • Millbay and Bath Street: Redevelopment for over 870 homes, with 136 affordable homes in Bath Street West.

  • City Centre and Nearby Neighbourhoods: Potential for up to 5,000 new homes.

Plymouth Property Prices and Expected Growth

Source Rightmove & Office of National Statistics

In the vibrant city of Plymouth, property prices currently stand as an enticing proposition for investors, being significantly lower than the UK average. This affordability, combined with the city's allure, positions Plymouth as a prime hotspot for buy-to-let investments. With the average price of UK property at £280,000 – marking a 6% increase from the previous year and a robust 12% increase from 2020 – Plymouth presents a more accessible entry point into the property market. For those considering a foray into buy-to-let investment, Plymouth offers a variety of strategies, including traditional buy-to-lets, student accommodation, holiday lettings, and serviced apartments. This versatility, coupled with the city's secure long-term property price growth, underscored by historical data, assures investors of Plymouth's solid investment credentials. Property experts Savills note, "Capital value growth will remain sluggish over the next couple of years in the South West, but it should be back on track by 2028 when they predict it will have improved by 16.7% compared to 2023."

Although this growth may seem modest compared to the North West's forecasted 20.2% increase over the same period, Plymouth's property prices have consistently seen a yearly increase of around 4% from 2000 to 2023. The city's ambitious regeneration plans, particularly those focused on Plymouth City and Harbour, are set to bolster property prices further. These developments signal a promising future for the area, suggesting that a long-term perspective is essential for those eyeing Plymouth for their next investment venture. With such potential on the horizon, the city's property market is poised for sustained growth, making it an attractive proposition for investors looking towards the future.

Rental Yields in Plymouth: A Comprehensive Analysis

In the vibrant buy-to-let market of Plymouth, the average rent achieved stands at £850 per month, marking a significant rise of 10% in the past year. Rental yield, a crucial metric for investors, is calculated as a percentage figure derived from the annual rental income against the property's value. Currently, Plymouth boasts an average yield of 4.2%. However, it's worth noting that certain areas within the city can offer investors even more lucrative opportunities, with yields reaching between 8% to 10%. The allure of investing in Plymouth's buy-to-let market lies not only in the immediate gains through rental income but also in the secure substantial capital growth over time. In particular, properties in the PL2 postcode area have witnessed a remarkable 22% increase in value over the last three years. Such figures underscore the potential for both steady income and long-term investment growth. Landlord insurance emerges as a critical tool for protecting this investment, covering potential losses from rental income, tenant damage, and legal expenses. However, prospective landlords should be aware that property management comes with substantial responsibilities, including adherence to over 170 pieces of legislation and orders. Staying informed and compliant is paramount to successful investment. To maximise rental income, landlords in Plymouth should consider diverse strategies, including short-term letting and student property investments. With an annual visitor count of 5.2 million, there's a high demand for short-term rentals, achieving an average nightly rate of £110, which can surge to £180 during peak seasons like summer. Additionally, with Plymouth hosting a student population of 18,000 and a noted shortfall in purpose-built accommodation, student properties present a high-demand, high-return opportunity for investors.

Buy-to-Let Overview for Plymouth

Plymouth emerges as a standout city for buy-to-let investment, offering a unique combination of affordability, growth potential, and robust rental yields that are attracting investors both locally and nationwide. The city’s dynamic blend of coastal charm, historical significance, and modern amenities ensures a continuous demand from various tenant demographics, including families, professionals, students, and tourists. With significant regeneration projects underway and a strong focus on sustainability, Plymouth is poised for future growth, making it an ideal location for long-term property investment. The current property landscape in Plymouth presents an appealing opportunity for investors, with prices still accessible compared to many other parts of the UK. The expected capital growth, backed by strategic developments and an increasing demand for housing, highlights the potential for profitable buy-to-let ventures. Rental yields, particularly in areas undergoing regeneration or close to the university and city centre, offer lucrative returns, with niche markets such as student accommodation and holiday lets providing additional avenues for maximising income. For investors considering Plymouth, it's essential to adopt a strategic approach, taking into account the city’s evolving landscape and the specific needs of its rental market. Whether you’re drawn by the promise of solid capital growth, the allure of high rental yields, or the city’s undeniable lifestyle appeal, Plymouth represents a compelling case for buy-to-let investment. As with any property investment, due diligence, informed decision-making, and an understanding of the local market are key to achieving success. Plymouth, with its vibrant community, economic resilience, and ongoing development, offers a promising and exciting future for buy-to-let investors.

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